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Planning Phase

About SETX Wholesale Parts

SETX Wholesale Parts helps dealership parts departments grow their wholesale business. We provide expert consulting, access to a curated client database, and strong connections with local mechanical and collision shops—giving you the tools and relationships to expand your reach and boost sales.

Meet the Team behind SETX Wholesale Parts

At the heart of SETX Wholesale Parts is a team that knows the dealership world inside and out. With backgrounds in wholesale strategy, parts operations, and business development, our crew works side-by-side with parts managers to unlock new opportunities. We don’t just talk wholesale — we build it with you.

Meet the people committed to helping your parts department thrive — with real support, real connections, and real results.

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Ken Sanders

Owner, Director of Operations

Houston, Beaumont & Louisiana Markets

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Cody Woodul

Outside Wholesale Sales Specialist

Houston Market 

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John Wilson

Outside Wholesale Sales Specialist

Beaumont Market 

We represent dealerships across the region, focusing our visits on the following areas:

  • Beaumont

  • Port Arthur

  • Silsbee

  • Lumberton

  • Kountze

  • Groves

  • Nederland

  • Orange

  • Vidor

  • Port Neches

  • Bridge City

  • Winnie

  • Sour Lake

  • Baytown

 

And the surrounding areas.

We take great pride in representing dealerships and strive to provide the best experience for the shops and communities they serve. Join us and experience unparalleled support and service that drives success and profitability for your business.

What Our Dealerships Do

We partner with some of the best Dealerships, Parts Departments, and Parts Managers in Southeast Texas! Each dealership we represent is dedicated to implementing the following practices to ensure an exceptional experience for Mechanical Shops and Collision Repair Centers on every Wholesale Parts call, every time:

People Standing in Dealership
  • Direct Phone Numbers: Dealerships that offer direct phone numbers to the Parts Department.

  • Timely Responses: Parts Personnel that answer the phone in a timely manner.

  • Courteous Service: Parts Personnel that are kind and courteous.

  • Factory-Trained Knowledge: Parts Personnel that have been factory-trained and are knowledgeable about their brand.

  • Proactive Support: Parts Personnel that offer suggestions for any additional parts shops may need to complete the job.

  • Competitive Discounts: Dealerships that offer competitive wholesale discounts.

  • Online Ordering Platforms: Dealerships that provide one or more online ordering platforms for maximum price matching opportunities.

  • Efficient Delivery: Dealerships that offer dedicated delivery drivers to get parts to shops quickly and efficiently.

Shaking hands with Client

What We Do for Dealerships

Welcome to our comprehensive service for dealerships! Our mission is to support and enhance the efficiency and profitability of your Parts Department. Here's how we do it:

Monthly Consultations

We meet monthly with key personnel in your Parts Department, including the Parts Manager, Assistant Parts Manager, Wholesale Parts Manager, and Wholesale Parts Countermen. These meetings are dedicated to discussing goals, addressing needs, and strategizing for success.

Customized Line Cards

We design attractive and effective Line Cards that include:

  • Dealership Name

  • Direct Phone Number

  • Dealership Brands

  • Online Parts Ordering Platforms

  • Countermen Names

  • Parts Manager Name

  • Delivery Driver Options

These Line Cards are tailored to your dealership and are a powerful tool for customer engagement.

 

Comprehensive Salesforce CRM

We create a detailed Salesforce CRM that includes every shop in your Primary Market Area (PMA). This CRM encompasses:

  • Shop Name

  • Address

  • Phone Number

  • Email Address

  • Contact Information for Owners, Managers, Estimators, Service Advisors, Parts Personnel, and Front Desk Staff

This extensive database ensures that all potential and existing customers are effectively managed and engaged.

 

Google Spreadsheet for Tracking and Planning

We maintain a Google Spreadsheet with a monthly calendar from January through December. This spreadsheet includes:

  • Visit logs for each shop

  • Notes from each visit with key bullet points

  • Contact information for Parts Countermen follow-up and account creation

  • Details on which online ordering platforms each shop uses

This tool helps us ensure that your dealership has the best opportunities to capture business.

 

Relationship Building

We develop strong relationships and trust with key personnel at each shop. Understanding their purchasing decisions and preferences allows us to guide them towards choosing your dealership for their factory parts needs.

 

Strategic Wholesale Branded Merchandise

We deliver effective and strategic branded merchandise to key collision repair centers. Items like hats, note pads, pens, and mouse pads, all featuring your dealership brand and direct phone numbers, are always appreciated by shops and help keep your dealership top of mind.

 

Daily Communication

Every day, we send emails to Parts Managers with:

  • Details of where we've been

  • Key notes from our visits

  • A link to the updated Google Spreadsheet

  • Information on where we’ll be the following day

This ensures that everyone is always informed and aligned.

 

Open Lines of Communication

We provide our name, email, and phone number to all shops so they can quickly address any suggestions, concerns, or issues. This open line of communication ensures that problems are resolved promptly and efficiently.

 

Commitment to Growth

Our ultimate goal is to provide every dealership we represent with maximum value, facilitating the rapid growth of your Parts Department's gross profit month over month, year over year.

At our core, we are dedicated to driving success and profitability for your dealership. Join us and experience the difference in your Parts Department’s performance and customer satisfaction.

Thank you for choosing us as your partner in growth!

Our Commitment to Excellence

We take great pride in representing dealerships that excel in each of these practices and continuously strive to create the best experience possible for the shops and communities they serve. By maintaining these high standards, we ensure that every interaction with our dealerships is positive and productive.

Thank you for choosing us and our exceptional partner dealerships. We look forward to serving you and helping your business thrive!

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